Shopee's Across The Ocean: The Making of an Animated Commercial - 2021

Shopee's unique approach allows local brands, such as Pollenzo from West Java, to thrive internationally by utilizing their export program, showcasing Pollenzo's journey from a small shop to expanding their presence across ASEAN and now towards South America, becoming a beacon of success for other local brands going global.

The challenge in this animation commercial project lies in creating a visually captivating and emotionally engaging experience that resonates with the audience. The task involves crafting a visual narrative that not only appeals to the viewers but also evokes a sense of enchantment and warmth. By skillfully integrating mesmerizing graphics, vibrant colors, and a touch of emotional depth, the animation aims to leave a lasting impression and forge a heartfelt connection with the audience, ultimately bringing the project to life in a way that is both visually stunning and emotionally resonant.

STORYBOARD

CHARACTER DESIGN

BACKGROUND ART

ANIMATION

CREDITS